Through the month of December, when PurchasEdge members logged into the website they were poetically greeted with an animated experience and a chance to win 5%–75% off HP products. The artwork was hand illustrated by South African artist Rey (Tale of How) and originally scored. Year-over-year website visits shot up by 835%, and redemptions increased by more than 150%. The HP Unity Tree also received Best of Show and Gold for interactive in The Seattle Show, 2007 and was a finalist in The One Show. Nearly 300 B2B members logged into PurchasEdge through the final few days of December, including nearly 50 on new years eve, to view the final chapters and the finally.
Special Thanks to the Black Heart Gang from Africa and the Draft FCB team of 2007